Social Media Specialist Job Description:

A Social Media Specialist is a skilled professional responsible for developing and executing social media strategies. They create engaging content, optimize company pages, and foster community interaction. With expertise in social media marketing and analytics, they drive customer engagement, website traffic, and revenue growth.

Social Media Specialist Responsibilities

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.

• Generate, edit, publish, and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.

• Set up and optimize company pages within each platform to increase the visibility of company’s social content.

• Moderate all user-generated content in line with the moderation policy for each community.

• Create editorial calendars and syndication schedules.

• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information

• Collaborate with other departments (customer relations, sales etc.) to manage reputation, identify key players and coordinate actions.

Social Media Specialist Responsibilities

• Proven working experience in social media marketing or as a Digital Media Specialist

• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills

• Demonstrable social networking experience and social analytics tools knowledge

• Adequate knowledge of web design, web development, CRO and SEO

• Knowledge of online marketing and good understanding of major marketing channels

• Positive attitude, detail and customer oriented with good multitasking and organizational ability

• BS in Communications, Marketing, Business, New Media, or Public Relations